What does an email marketing strategist do?

An email marketing strategist designs and optimizes email campaigns to improve customer engagement, retention, and revenue. I focus on building automated flows, segmenting your audience, writing effective copy, and using analytics to continuously improve performance.

How can I increase customer retention using email flows?

Retention-focused flows like post-purchase sequences, winback campaigns, and personalized product education can keep customers engaged and coming back. I help clients set up data-driven automations that speak directly to customer behavior and buying patterns.

Do you work with Klaviyo, HubSpot, or Mailchimp for email automation?

Yes — I work extensively with Klaviyo, HubSpot, and Mailchimp. I’ll help you choose the right platform, set up your account, create custom flows, and optimize your campaigns based on performance data.

Can you help set up and optimize my email flows for Shopify or WooCommerce?

Absolutely. I specialize in integrating email platforms with eCommerce stores like Shopify and WooCommerce to build automated flows that improve LTV, reduce cart abandonment, and drive repeat purchases.

What’s the difference between a welcome flow and a post-purchase flow?

A welcome flow introduces new subscribers to your brand and encourages their first purchase. A post-purchase flow nurtures buyers after their first order with care tips, product education, and cross-sell opportunities to drive retention.

Do you offer consulting or coaching for teams who want to manage their own email marketing?

Yes! I offer one-on-one consulting sessions and team training to help businesses build sustainable email strategies in-house. I’ll walk you through setup, strategy, and analytics so you feel confident managing your own campaigns.

Is a free 30-minute consultation really no pressure? What should I expect?

Yes — zero pressure. In our free 30-minute call, we’ll talk about your current setup, your goals, and whether we’re a good fit. You’ll walk away with insights, not a sales pitch.

How can I improve my email open rates and click-through rates (CTR)?

Improving open rates starts with better subject lines, segmentation, and sender reputation. To boost CTR, I focus on clear CTAs, dynamic content, and mobile-friendly design. I also A/B test regularly to find what works best for your audience.

What’s included in a typical email marketing audit or strategy session?

A typical audit includes a review of your existing flows, list health, segmentation, email performance (open rates, CTR, conversions), and recommendations for improvement. Strategy sessions dive deeper into specific goals, platform use, and how to increase ROI.

How do you use AI in your email marketing services?

I use AI tools to streamline content creation, optimize send times, enhance segmentation, and provide data-backed insights that improve campaign performance. I also help clients integrate AI into their own marketing workflows for long-term success.