Digital Marketing Audits that Drive Change

Actionable insights across email, web, forms, and funnels.

Whether you're unsure what's working or just want a second set of eyes, a detailed audit can uncover high-impact opportunities hiding in your current setup. I help small businesses identify what's underperforming — and what to fix first.

What I audit

  • Email Marketing & Automation

    • Platform setup (Klaviyo, HubSpot, MailChimp, Salesforce)

    • List health & segmentation

    • Flow performance (welcome, post-purchase, Abandoned cart, etc.)

    • Copy, design, and CTA alignment

    • Deliverability & engagement trends

  • Web & Conversion Optimization

    • Homepage messaging & conversion path clarity

    • Form placements and lead capture design

    • Mobile responsiveness & UX issues

    • CTA visibility and clarity

    • Analytics tagging (Google Analytics, GA4, etc.)

  • Marketing Funnels & Lead Nurture

    • Integration between site, email, and CRM

    • Funnel drop-off points

    • Gaps in lifecycle touchpoints (e.g. no mid-funnel re-engagement)

    • Lead segmentation & personalization gaps

What you get

  • Detailed audit documentation with section-by-section analysis

  • Priority recommendations, ranked by impact and ease of implementation

  • Screenshots and examples highlighting issues and opportunities

  • Optional 30-minute walkthrough call to review findings and answer questions

Audit process

1. Quick Intake
You’ll complete a short form or consultation call to share goals, platforms, and access info.

2. Audit in Action
I’ll dig into your platforms, review your flows, forms, and funnel experience — both from a strategic and UX perspective.

3. Delivery & Review
You’ll receive a clear, actionable report (not just generic bullet points), with next steps you or your team can implement right away.

4. Optional Support
Need help executing? I offer follow-up implementation support or retainer packages based on audit findings.

Who this is for

  • Small businesses looking to tighten up lifecycle journeys

  • B2B businesses ready to scale with smarter email and lead nurture

  • Teams who’ve hit a plateau and need expert outside perspective

  • Founders who want to delegate their funnel cleanup with confidence

Why should you work with me?

I bring a mix of strategy, technical know-how, and copy/design insight, so my audits cover more than just surface-level UX. With experience in both B2B and DTC environments, I know what to look for — and how to fix it.